Our Story

A Singapore-based brand, JaeJae. is a playground for the modern family to discover beautiful and functional essentials for the little ones.

Established in 2020, JaeJae. is named after the co-founders – Koh Jin and Jessie Tan. The brand name JaeJae. is also inspired by “才” which means talent in Chinese, reiterating our brand’s notion to celebrate the birth of the next generation and the beginning of all things – wonder, hope and a dream of possibilities.

Our ambition is simple: to advocate slow living – designing products that will last for generations. On the basis of exquisite workmanship and the finest materials, JaeJae. works with skilled suppliers around the world and adopts an uncompromising manufacturing approach to ensure that our products pass strict safety demands and quality control. We want to be that missing pinch of salt, hinting a touch of personality and humour to your contemporary lifestyle. 

Your friends at JaeJae.
Jin & Jessie